Use what works. Connect what is isolated.
A company should not replace a functioning CRM, accounting system, IT stack or internal software simply because Extended PR exists.
Existing systems become evidence sources inside a larger operating view.
Use what works. Connect what is isolated. Build what is missing.
CRM
Designed as part of the Extended PR operating system and configured to the company’s needs.
Accounting
Designed as part of the Extended PR operating system and configured to the company’s needs.
Payroll
Designed as part of the Extended PR operating system and configured to the company’s needs.
Analytics
Designed as part of the Extended PR operating system and configured to the company’s needs.
Messaging
Designed as part of the Extended PR operating system and configured to the company’s needs.
Custom internal systems
Designed as part of the Extended PR operating system and configured to the company’s needs.
Understand
Start with the actual business and the question being asked.
Evidence
Use reliable data and preserve the source.
Act
Create a recommendation, artifact or controlled action.
Verify
Measure what happened and decide what comes next.
See it. Understand it.
Improve it. Prove it.
The business never stops evolving. Neither should the system behind it.