Company knowledge
The system should learn the language of the business.
Every company has its own services, terms, abbreviations, policies, metrics and internal definitions. Extended PR needs a canonical vocabulary.
What the dictionary contains
Services & products
Approved names, definitions and relationships.
Roles & departments
Who does what and what authority they have.
Metrics
Canonical formulas and business definitions.
Pricing language
Approved terminology and rules.
Brand vocabulary
How the company describes itself publicly.
Industry terms
Technical language specific to the company.
Why it matters
Less guessing
Eli can understand company-specific language.
Consistency
Reports, pages and manuals use the same definitions.
Onboarding
New people learn the operating language faster.
Change control
Definitions can evolve as the business evolves.
Extended PR
See it. Understand it.
Improve it. Prove it.
Every capability should connect to evidence, action and a measurable result.